Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing.

Author: Opris I1, Ionescu SC2, Lebedev MA3,4,5, Boy F6,7, Lewinski P8, Ballerini L9
Affiliation:
1Department of Biomedical Engineering, University of Miami, Coral Gables, FL, United States.
2Faculty of Entrepreneurship, Business Engineering and Management, Politehnica University, Bucharest, Romania.
3Duke Center for Neuroengineering, Duke University, Durham, NC, United States.
4Center for Bioelectric Interfaces of the Institute for Cognitive Neuroscience, National Research University Higher School of Economics, Moscow, Russia.
5Department of Information and Internet Technologies of Digital Health Institute, I.M. Sechenov First Moscow State Medical University, Moscow, Russia.
6Innovation Lab (iLab), Department of Business, School of Management, Swansea University, Swansea, United Kingdom.
7Department of Medical Physics and Biomedical Engineering, University College London (UCL), London, United Kingdom.
8Saïd Business School, University of Oxford, Oxford, United Kingdom.
9Neuroscience Area, International School for Advanced Studies (SISSA), Trieste, Italy.
Conference/Journal: Front Neurosci.
Date published: 2020 Feb 14
Other: Volume ID: 14 , Pages: 53 , Special Notes: doi: 10.3389/fnins.2020.00053. eCollection 2020. , Word Count: 12


KEYWORDS: ERPs; brand preference; consumer; neuromanagement; neuromarketing

PMID: 32116504 PMCID: PMC7034133 DOI: 10.3389/fnins.2020.00053

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