Author: Opris I1, Ionescu SC2, Lebedev MA3,4,5, Boy F6,7, Lewinski P8, Ballerini L9
Affiliation: <sup>1</sup>Department of Biomedical Engineering, University of Miami, Coral Gables, FL, United States.
<sup>2</sup>Faculty of Entrepreneurship, Business Engineering and Management, Politehnica University, Bucharest, Romania.
<sup>3</sup>Duke Center for Neuroengineering, Duke University, Durham, NC, United States.
<sup>4</sup>Center for Bioelectric Interfaces of the Institute for Cognitive Neuroscience, National Research University Higher School of Economics, Moscow, Russia.
<sup>5</sup>Department of Information and Internet Technologies of Digital Health Institute, I.M. Sechenov First Moscow State Medical University, Moscow, Russia.
<sup>6</sup>Innovation Lab (iLab), Department of Business, School of Management, Swansea University, Swansea, United Kingdom.
<sup>7</sup>Department of Medical Physics and Biomedical Engineering, University College London (UCL), London, United Kingdom.
<sup>8</sup>Saïd Business School, University of Oxford, Oxford, United Kingdom.
<sup>9</sup>Neuroscience Area, International School for Advanced Studies (SISSA), Trieste, Italy.
Conference/Journal: Front Neurosci.
Date published: 2020 Feb 14
Other:
Volume ID: 14 , Pages: 53 , Special Notes: doi: 10.3389/fnins.2020.00053. eCollection 2020. , Word Count: 12
KEYWORDS: ERPs; brand preference; consumer; neuromanagement; neuromarketing
PMID: 32116504 PMCID: PMC7034133 DOI: 10.3389/fnins.2020.00053